24
JAN
WhatsApp Excels in being the most popular social network App
Social media has made its position extremely strong in this contemporary world, whereas every individual of all age groups enjoyably spend their free time on social media.
Socializing has always been popular back in the early days, but after the advent of internet and rise of smartphones the trend has taken a sharp turn. There are numerous social media applications present for your smartphones, whether you own an iPhone or Samsung. Both the leading software, Android and iOS have thousands of social media related apps.
There has been a tough competition going on between two most popular social network apps, Facebook and WhatsApp. According to the recent report, WhatsApp takes the lead in terms of monthly active users. In recent years, there were billions of active users of Facebook and it was ranked as the most popular app in the major markets all across the globe but as compared to older days, Facebook lost its popularity.
According to a report released by a renowned analytics firm, WhatsApp took a lead over Facebook last September and the CEO of Facebook Mark Zuckerberg, stated that WhatsApp encircles approximately 1.5 billion monthly active user at that point of time. Well, that’s a huge number.
An email by App Annie even informed that India was the top market of WhatsApp in terms of the rise in number of active users, India was then followed by Brazil, Mexico, Turkey and Russia. However, countries like Brazil and India are popular for creating controversies on fake news and despite of this fact the App grew tremendously. To fix the circulation of fake news the company has started taking initiatives into corrective steps in these territories to repair its reputation.
WhatsApp’s encryption and simplicity ranked it as the top app in terms of engagement in the United Kingdom and Canada.
Moreover, WhatsApp is regarded as the most convenient application all over the globe. No matter how far you are you can connect with your loved ones in a span of seconds and that’s what makes it popular. It provides its active users with a great UI and UX whereas it has taken the lead over Facebook in terms of active users.
